Publications by John Loya
From Search to Paid Invoice
A Practical Guide to Local Visibility, Customer Follow-Up, and Useful Automation
Book Overview
Most marketing advice for local contractors and service businesses is written by people who have never spent a 14-hour shift on the road or balanced an emergency dispatch call while estimating a job.
From Search to Paid Invoice provides a straightforward, no-nonsense roadmap for business owners who want less administrative friction and more direct customer relationships—without having to learn code or fall for agency retainers that promise the moon.
Table of Contents & Chapters
Introduction: A Laptop in a Tow Truck
Recognizing the real constraints of field operators: limited attention, competing emergencies, and the compounding cost of delayed communication.
Chapter 1: Start with the Business You Can Actually Serve
Aligning marketing channels with crew capacity, travel radii, and high-margin customer requests.
Chapter 2: Make It Easy to Understand and Choose You
Eliminating customer confusion: explicit services, transparent geographic coverage, and effortless contact paths.
Chapter 3: Understand Visibility Without Becoming an SEO Technician
Learning how to read marketing metrics, evaluate service providers, and focus on actual paying inquiries rather than vanity rankings.
Chapter 4: Turn Attention into Your Own Customer Relationships
Moving away from third-party lead brokers and building customer retention assets that your business owns.
Chapter 5: Close the Gap Between an Inquiry and an Estimate
Field estimating workflows: transforming voice notes and sketches into delivered scopes before the competition calls back.
Chapter 6: Automate the Repeated Work, Keep the Judgment
Deploying automated review requests and invoice follow-ups while keeping pricing and human communication under personal control.
Chapter 7: Choose Tools and People with Clear Expectations
A practical guide to hiring developers, vetting marketing contracts, and using AI tools responsibly.
Closing: Improve One Part of the Journey
A 30-day implementation plan to remove the single most expensive administrative bottleneck in your business.